Study On Patent Strategy Of Manufacturing Enterprise Based On Patent Map

In the world of today, manufacturing enterprises' product competition becoming increasingly compete at technology, and patent level is an important index measuring technology level. The quantity and quality of the patent largely determine a enterprise' competitive strength, and patent itself contains three aspects of information:science,technology and economy, which have important influence on patent strategy' formulation and implement if reasonable used in the manufacturing enterprise.As an important means of patent information analysis, patent map plays an important part on the connection between patent and information. What's more, patent map which be used in understanding the industry important technology and its development stage and trend,grasping the overall development trend,determining where technology industry lifecycle stages,mastering the industry's main rivals and patent distribution can provide useful foundation on reasonable patent strategy' formulation in manufacturing enterprises. However, manufacturing enterprises in china have many problems:the foundation and consciousness of patent strategy is poor,the patent talents are not well satisfied,the patent strategy and management agency are not well formulated, which means using patent map in manufacturing enterprises'is full of difficulty.This paper firstly describes the purpose,significance,route and framework of the research; Then summarizes the concept of patent map,patent strategy and related research, and emphasizes the closing relationship between patent map and patent strategy; Then analysis the affection of patent map to the patent strategy in manufacturing enterprises and the necessity and feasibility of using patent map in patent strategy; And then on the basis of patent map research, has a strategic analysis in collecting creative phase, research and development phase and a complex product system in under the background of patent map based patent acquisition, licensing and litigation strategic positioning analysis; Finally to energy conservation and environmental protection electromobile as an example are given the case analysis, saving energy and environmental protection of the electromobile patent map design and manufacture process, and using the patent map of patent technology, the composition of the growth situation of patent, and the patent development trend, technological/efficacy matrix, competitors are analyzed, and the technical methods and to research the market effect is analyzed, and the results are monitoring.