The Study On Recreational Agricultural Based On Tourist Satisfaction Degree Theory

Recreational Agricultural is a new kind of agricultural production and operation forms. Which is using agricultural landscape resources and agricultural production conditions, development of agricultural production conditions, sightseeing, leisure, travel. Along with the rapid development of our social economy, urban residents living pressure increases day by day, it is increasingly favored consumers. Presently, the research on Recreational Agricultural focuses on the it's form, development mode in qualitative analysis and description. but the use of qualitative and quantitative method from the angle of tourist satisfaction is rarely developed, Based on this, The paper taking yongtai qian jiangyue of fuzhou recreational agricultural garden for example, based on the customer satisfaction degree theory, consumer behavior theory and tourism marketing theory, using the questionnaire and on-the-spot interview and mathematical statistics, from the Angle of tourists satisfaction, research on qian jiang recreational agricultural garden development and management problems. and puts forward some development countermeasures.Firstly basing on the domestic and foreign relevant literatures. This paper defining concepts such as Recreational Agricultural Garden tourist satisfaction and so on. Secondly, According to the principles of objectivity, overall principle, universal applicability principles and feasibility principle, establishing the Recreational Agricultural Garden tourist satisfaction evaluation index system on the base of a review of related literatures. Thirdly, taking yongtai QianJiangYue Recreational Agricultural Garden as an example for empirical research. This section is using the mathematical statistical method to obtain the investigation data analysis. The study includes two parts:One is by using descriptive analysis method to study the demographic characteristics, tourists travel behavior characteristics and tourists satisfaction subsequent behaviour effect. Another is using of the reliability analysis, factor analysis, matching sample T inspection analysis tourist satisfaction evaluation index scale, using IPA analysis Analysis tourists satisfaction assessment scale, analysis the factors of the importance, advantage factors, promotion factors, potential factors and maintenance factors. Finally According to the IPA analysis conclusions, from angle of improving visitors satisfaction put forward the corresponding strategies.