A Study On The Satisfaction Degree Of Chinese Tourists’ Tourism And The Promotion Strategy

Tourism is a promising industry, is a national social and economic development of an important reason, the tourism industry is not only a source of foreign currency, but also to develop and improve the local living standards. In addition, the tourism industry also contributed to the development of transportation infrastructure, including trade and investment.Tourism not only creates national income, but also helps to promote faster economic development. However, the tourism industry will be a strong competitive trend. Tourism development is a measure of an important aspect of a country, the development of regional tourism industry, Heilongjiang in recent years, with the vigorous development of tourism, visitors to tourism product quality and service requirements more and more high, of course, profits are relatively high. However, snow Township currently provides visitors with tourism products and related services and facilities are far from enough, to the neglect of the north and South culture differences, such as living habits, religion, tourism and preferences, and to travel different needs, all of which reduce the tourists in Heilongjiang snow village of satisfaction and revisit rate.With the arrival of the era of tourism and leisure, people’s awareness of tourism in the deepening of quality awareness and rights awareness. Therefore, the tourists to the scenic spot satisfaction caused by the tourism enterprises attach great importance to. Only pay attention to the satisfaction of tourists, tourism scenic spot can be in the fierce competition in an invincible position. The increase of tourism revenue depends on the increasing number of tourists, and the fundamental driving force for the growth of the number of tourists is the maximum of the tourists’ satisfaction. This study aimed at to explore different types of tourists to China snow town tourism satisfaction to understand tourists expectation and desire of Heilongjiang snow village tourism, to tourism in Heilongjiang in the direction of sustainable development of the tourism market and promotion.The main research objects to China snow village tourist satisfaction, using literature analysis, questionnaire analysis method and combining theoretical and practical research methods of comprehensive study data were collected by qualitative and quantitative methods, and accurately grasp the dynamic research at home and abroad, discusses the theoretical basis of the study, the correct analysis of the present situation Chinese snow village tourist satisfaction to Chinese Snow Village tourists as the research object, through the research on tourist satisfaction status, analysis of the problem, combined with overseas experience, put forward to the suggestions of improving the China snow village tourist satisfaction, such as improving the inn’s health environment and the hotel service efficiency, control area capacity, reasonable diversion, rich tourism line, rational allocation of tourism resources, strengthen the team construction of tour guide language.