Research On Development Strategy Of GuangZhou Port Under The New Strategic Situation

In currently, the emergence of international modern port development of the construction of deep water, the layout of the network, the logistics of the business, the pattern of Market integration, management information, business trends such as privatization. New China was founded over 50 years, has made great development of China's port, the port function from the initial development of regional trading port to a multi-port cooperation, port group, there is also a strategic planning is not enough, lack of large-scale deepwater container terminal, port layout not yet form a network, the relevant departments of logistics is not smooth, not yet fully realized Market integration, management of information technology degree is not high enough degree of privatization and other defects."Eleventh Five-Year Plan" of Guangzhou Port Group, the company has experienced since the establishment of the first full five-year plan. Set in the "Eleventh Five-Year" period, although experienced since 2008 the international financial crisis, however, group closely around the five-year development strategy and planning objectives, firmly grasp the rapid economic and social development of the favorable opportunity, overcome the port system reform and macroeconomic difficulties and challenges brought about by changes in the positioning of port construction gradually to modern, low-carbon direction, around the building a modern world-class port enterprises, to build a world-class integrated the grand goal of port operators, with a firm faith and pragmatic spirit of innovation, launched a new round of business and achieved encouraging results in 2008, is completed ahead of the "Eleventh Five-Year Plan" goals to achieve transformation of the Guangzhou port development has laid a solid foundation.Papers will be port development strategy to build the theoretical framework of concrete used in Yingkou Port Development Strategy study, proposed a development strategy of Guangzhou Port of Yingkou Port development phase has been divided, and select cost-competitive service differentiation strategy, modern port logistics strategy, highlighting the main business of the diversified business strategy, international cooperation strategy as a strategic implementation of key aspects. And on this basis, the functions proposed to protect the smooth implementation of the strategy and the strategic focus of the strategic measures and countermeasures, including the reform of the organization, production management, human resources management, ports and information technology, image-building Development and application as well as external cooperation measures.