The Research On Development Strategy Of Longkou Port

In the current wave of world economic integration,facing the overall complex and changeable economic form.In order to survive and develop,port enterprises should learn to reform and innovate in the fierce competition in the long run.At present,the most urgent problem for port enterprise development is to set a series of objectives and a strong development strategy to support the development of the port.Longkou Port is one of the important ports which located in the north of Shandong Province,and it is belonged to Yantai Port.It is China's largest non-casual Grocery export trade port and lead Gang soil import port,the first batch of direct access to Taiwan port,the first domestic oil storage qualification of the port enterprises and the state planning and construction of the North coal transport port.With the slowdown in domestic macroeconomic growth in recent years,port enterprises are also inevitably affected by the corresponding impact,while the survival environment among Shandong port becomes more and more severe.Under the background of the dual pressures of market and competition,it is of great strategic and practical significance to analyze the development strategy of Longkou Port.This paper takes the actual situation of Longkou Port as the research background,analyzing the internal and external environmental factors of port development,through the overall environment of the port,external opportunities and challenges,internal advantages and contradictions,competitiveness,etc.We also analyze the problems and challenges of port development and strategic priorities.At last we analyze the measure to achieve the strategic objectives.