The Study On Knowledge Management And Product Development Performance Of Creative Services Industry

Creative services industry is knowledge-based economy to a certain stage of the product of the times, the core of the creative knowledge service industry with a new potential for economic growth and employment, as some countries, especially with a rich historical and cultural assets of the country, future development and restructuring opportunities. Therefore, the development of creative services industry is China's economic development, industrial restructuring inevitable. Creative Services business is characterized by a typical knowledge-intensive, how to use knowledge management, more accurate in FFE phase to evaluate new products, product fuzzy front end of the important issues must be addressed.In this paper, first analyze the creative services of new product development front-end in knowledge management practices, and then made a front-end creative services firm knowledge management practices, through the fuzzy front end of the business impact of the new product development performance and to validate this view with case, the theoretical model proposed in this paper.Second, according to theoretical models, empirical framework for the establishment of this article. According to front-end knowledge management practices impact on new product development performance of the conceptual model, the corresponding theoretical assumptions, the definition and measurement of the fuzzy front-end, knowledge management practices and new product development performance of variable dimension, research qualitative research methods, analysis of collected data on the impact of new product development performance of front-end knowledge management system, Behavior research and analysis to verify these assumptions made, the results obtained.Finally, the above theoretical conclusions and empirical findings, the results of creative services industry-specific characteristics, then this paper presents several front-end knowledge management suggestions and comments, and summarizes the full text of the inadequacies of the study and future research priorities.