ZS Bank's Asset Custody Business Research

It is not long since China's commercial banks acted as custodians in business. The custodians are undergoing rapid development of the market, rapidly expanded business, and the rapid expansion of managed assets. As China's economic reform and financial reform has entered a new period, the proportion of direct financing and the custody market will increase in China, it will be an excellent opportunity for the development of the custodians. Reform of commercial banks need to significantly increase the proportion of intermediary business, while capital market and custody business give out banks opportunities. Multiple regulatory and new businesses bring in revenues and risks, against which ZS bank faces a real problem:identify the asset custody business breakthrough in the direction and focus of the reform, managed to seize new business opportunities situation.In this paper, basically guided by contract theory, principal-agent theory, marketing theory, a main line of research is set up on a better development of custody business of ZS bank's, with a combination of observation, literature study method, qualitative analysis, interdisciplinary research method, case study method and descriptive research method. Combined with the MBA the theory of knowledge and my own experience in this field, a major study is launched from the following aspects:First, with the analysis of the origin of domestic and foreign asset custody business and asset custody business development and the status quo in China, it shows why assets in custody is a necessary economic development in foreign countries, and how emergent of independent custodians is in domestic economy, especially in the development of China's Trust, which is lack of credit in the case. The role of custodian in this historical background is critical and necessary; therefore ZS banks face enough business opportunities. Secondly, by exploration and analysis of the custody business status, this paper is looking for ZS bank's obstacles and bottlenecks. Thirdly, mining of the current and future is tried for custody business opportunities for ZS banks. Opportunities are accompanied by the expansion of China's reform and opening up there, and some have been there, have been identified, some are emerging. ZS banks must seize this opportunities. Fourthly, a comprehensive re-design of ZS bank custody business in this paper and the specific business development model is given, with combing various business categories. End of this article, the necessary complement to the program's specific conditions.The development of custody business is unique in China, not only closely linked with China's capital market and financial system, but also closely linked with the arrangement. This paper takes into consideration in the business of model as a major innovation, which leaves out constrains of existing business model on transactions clearing, settlement and valuation of securities, and gets to the key point about the nature, development and the future of custody business of commercial banks. Starting from the author's practical experience, connecting with the ZS bank's status, standing in the perspective of "The comprehensive development of bank custody business," a practical, significant and strategic overall design for the development of custody business is shown.