The Study On The Strategy Of Development On Shanxi Construction Of Communications Development And Investment General Co.

The present era for the enterprises is the era of winning through strategies, strengthening strategic research has become an urgent matter for the enterprises. Since the Strategic Management Theory produced, no matter in the business management theory nor in the management practice, it has occupied a very important position. Shanxi Construction of Communication Development and Investment General Co. (for short CCDI) established in 1993, it has gaind rapid development during 18 years. With the changes of the policy environment, i.e. the strategy that the rising of the central of China, the industrial structure restructuring, and Shanxi has been approved as an integrated test area for the restructuring of the resource-based economy area, in addition, the coming of post-crisis era, the internal and external environment of CCDI has undergone major changes, it needs to re-examine its own positioning, development strategies and development goals about the next step of how to develop CCDI. Under this background, in order to provide decision-making basis for the company, the thesis analysis CCDI by the strategic management theory and strategic management research methods.Based on the macro & micro environment analysis of the CCDI, this paper reveals the advantages & disadvantages, opportunities & threats that CCDI meets. After the SWOT analysis of CCDI, this paper further evaluate internal and external environment of CCDI by the IFE and EFE matrix respectively, ultimately obtained a comprehensive SWOT analysis matrix of CCDI. In accordance with the proposing strategies, establishing goals, developing strategies, put strategies into practice, this thesis proposed the the concept of development strategy, guidelines, positioning of the development and strategic choice. This Paper provides some specific initiatives from the aspects of the corporate restructuring strategy, financing strategy, marketing development strategy, human resources strategy, corporate cultural strategy, etc. Tightly hold the opportunities of the transformation development in our province and Shanxi province is put as integrated test area, the development of CCDI should not only rely on the construction, management, maintenance of the roads, but also should equally rely on the construction, management, maintenance and operation of roads; CCDI should not only operate the business highway industries, but also should operate the business roads, modern logistics, energy, real estate and other industries; CCDI should not only rely on the asset management, but also rely on the capital operation. Especially well develop the business items, control the risk, strengthen human resources, standardize the corporation governance structure, establish and improve the incentive mechanism, finally make the CCDI into a leading company in Shanxi, and an national first-class modern enterprise, also put CCDI as a model for other traffic investment company in China.