A Study Of CSR By MNCs In China

The concept of corporate social responsibility originated in the 1920s, in the past nearly 90 years, many scholars at home and abroad did a lot of explorations and researches on it, and got many stage results. Because of the promotion of the fourth M&A wave in 1970s. multinational corporations play a more and more significant role in the global economy. With the economic globalization multinational corporations social responsibility also began to enter into public's view, and gradually became the hot spot of theory research.Since reform and opening, China has achieved great economic success, attracting foreign capital investments is one of the key factors. Multinational corporations'access plays a useful role in absorbing employments, advancing domestic human resources quality and the industrial structure. Though many multinational corporations can perform social responsibility actively, on one hand, promoting the practice in social responsibility developments, on the other hand also providing a reference for the domestic corporations going to overseas, what should be faced are their social responsibility performances in China are not perfect. Labor problems, double standards to consumers and the environment pollution make people suspicious about their social responsibility behaviors.Although the study of corporate social responsibility has been a long time, the author find the researches are still in an early stage through a large number of literatures, there are not unified system of research and recognized research results. The lack of a international and recognized authority standard is a big reason, on November 1st,2010, International Organization for Standardization in Geneva international conference center publised the social responsibility guide standard (ISO26000),this guide provides a comprehensive practice guidelines for multinational corporations in the world to develop social responsibility, and gives a new study environment and vision for later researches. Under the research of serious academic achievements and related theory bases, this paper forms a further research in accordance with the logic way of what, how, why and how to do and combines with multinational corporations responses and practices after the launch of ISO2600 nearly a year.This paper is divided into five chapters, the first chapter is introduction part with the research background, significance and framework. The second chapter is literature review discussing the background of corporate social responsibility, research focus evolutions. And reviews definitions of corporate social responsibility of the predecessors, on this base, this paper puts forward the content of multinational corporations social responsibility, then states the foundations and international standards of multinational corporations to social responsibility theory. The content of ISO26000 provides a new research basis and environment for followed study. The third Chapter analyzes their social responsibility behaviors in China through the major stakeholders angles, trying to get some enlightenments and references for Chinese enterprises going overseas. Then summarizes the problems of their social responsibilities in China from four aspects containing consumers, employees, industry and the environment, it gives a guide to the parts of causes analysis and countermeasures. The fourth Chapter investigates the problems above from two aspects containing multinational corporations and host countries, the reasons about multinational corporations are divided into subjective and objective levels, the subjective level is a quantitative analysis through questionnaire investigation about public social responsibility knowledge. The last chapter puts forward the countermeasures enhancing the performances of multinational corporations social responsibility in China and summarizes their references about social responsibilities to domestic corporations going into overseas.