Study On The Contribution Of Job Design, Internal & External Motivation In Organizational Knowledge Sharing

In the knowledge economy time, Knowledge workers have become the market competitiveness of enterprises in core resources. How to improve enterprise knowledge workers motivation and integration of the enterprise's internal resources to become a key issue for enterprise development. While scholars have long been concerned about the contribution of knowledge-sharing enterprise, but in work design and employee motivation to explain the internal and external knowledge sharing is still very little impact studies. Because knowledge workers have many features, how to make better use of knowledge workers work not only in scientific content and other aspects of the design but also to understand the psychological needs of employees, and thus to stimulate their motivation to work and willing to share their knowledge power.In this paper, knowledge sharing, work design of the main factors of knowledge sharing and employee motivation and external motivation to internal basis, Dalian Software Park's business as a sample object. Comprehensive research of many scholars at home and abroad, including content knowledge sharing and research methods, work content and design of the research staff incentives in the application of the theoretical basis of individual motivation and influencing factors as well as knowledge sharing, job design, employee motivation and external knowledge-sharing relationship between, concluded that the theoretical model in this study. This paper list out five hypotheses on the basis of the model. Hypothesis 1:The ability of knowledge's receiving and transfer is stronger when one employee has more external motivation of knowledge sharing. Hypothesis 2:The ability of knowledge's receiving and transfer is stronger when one employee has more internal motivation of knowledge sharing. Hypothesis 3:The external motivation of knowledge sharing is stronger when one employee gets more positive external evaluation about his work. Hypothesis 4:The internal motivation of knowledge sharing is stronger when one employee works with more autonomy. Hypothesis 5:The internal motivation of knowledge sharing is stronger when one employee has more hope of merging into the organization.In this study, empirical research, using a questionnaire approach to data collection, In the data analysis process, the authors describe the main use of statistical analysis, factor analysis and structural equation modeling and other methods included in the model assumptions were verified. A summary of the analysis results by analyzing the following conclusions:(1) the autonomy of the work of the design work and knowledge-sharing relationships with internal staff motivation has a significant positive correlation. (2) knowledge sharing and internal motivation and external motivation into a positive correlation between knowledge sharing. (3) job design factors external evaluation and external motivation for knowledge sharing was not significant, that could not explain the positive correlation.This study targeted mainly Dalian Software Park, for example, it is only a specific range of sample representativeness, the main industry for the majority of the service outsourcing industry, so research has limitations, so future research in this study still has value to improve.This research was supported by National Natural Science Foundation (71171037) and Ministry of Education, Humanities and Social Science Foundation (under the perspective of social capital network of knowledge contribution to electronic practice research,09YJC630024) funding.