A The City Telecommunications Market Operations Strategy, In The Context Of Mobile Internet

With China's access to 3G mobile communications licenses, A long-awaited A City branch of China Communication Co., Ltd. (Short title A city communication) business dream a reality. However, as mobile services from fixed line services to new market entrants, A city communication is still faced with China Mobile, China Unicom and other competition, in full-service after the operation to determine market development strategy, the formation of specific strategies and implementation measures not only very necessary, but also for full-service A City communication after the period of active mobile Internet business to adapt to the sustained and healthy development, and has extremely important practical significance.From the perspective of the market to start operating on domestic full-service telecommunications operator for a more comprehensive overview and summary, detailed analysis of the entire business operation after the characteristics of the three operators, combined with PEST, SWOT and environmental analysis such as the new 7S tool, A City communication business after all internal and external environment and industry in-depth analysis of competitive situation, that period of development in the mobile Internet, A city communication of many aspects are being the change from the combined effect of factors, and A City communication development and transition have a very profound impact, the above analysis, the paper concludes with a full-service business A city communications development strategy after the market, specific operational strategies and related countermeasures.