Study On Intergrated Marketing Strategy Constrcution Based On Synergy Throry By Engineering Exploration&Design Enterprise

With the reform deepening of China’s engineering exploration and designindustry management system, domestic engineering exploration and design industryare increasingly fierce, especially after China’s accession to the WTO, China’sengineering survey and design enterprises are facing more and more internationalcompetition pressure. The engineering exploration and design enterprises should paymore attention to make and apply integrating marketing strategy to help firms getcompetitive advantage. Based on the industry characteristics, economic characteristicsand times characteristics in the engineering exploration and design enterprises.Basedon the characteristics and micro-enterprises operating characteristics of theengineering exploration and design, the paper comprehensively use integratedmarketing theory, value chain management and integration of theory and complexitytheory based on the collaborative learning, and collaborative-based line, the integrateduse of theory and empirical research cross method of qualitative analysis andquantitative research on the engineering survey and design enterprise integratedmarketing strategy to build a more systematic and in-depth exploratory study,compared with the existing relevant research results of this study, engineering surveyand design and related research has a certain theoretical significance and businesspractices applied significance. Specifically, the contents of this article include:1. Based on define the intergrating marketing by engineering exploration anddesign enterprise, the paper study the complexity of the system of integratedmarketing and collaborative characteristics of engineering exploration and designenterprise.According to the project exploration and design enterprises and products inthe industry chain location, proposed engineering exploration and designenterprise-level integrated marketing, and collaborative learning through thetransformation of basic evolution equation, using losgistic equations describesengineering exploration and design enterprise of integrated marketing cooperativemechanism. The results showed that the engineering exploration and design enterprisemust be integrated with the industry and its own business characteristics of theproduct, according to their strength, choose the right integrated marketing approach,select the right innovation and breakthrough, which improve the engineeringexploration and design enterprises for integrated marketing productivity, to ensureinnovation success particularly important. 2. Based on synergetic theory, the engineering exploration and design enterpriseintegration and dynamic elements of the power of marketing synergy, andcollaborative innovation system mechanism. Dynamic order parameter equation withthe expected high returns validate the engineering exploration and design ofintegrated marketing-led power companies to construct an integrated marketingsystem dynamic collaborative model. Through the mechanism of innovation system isproposed engineering exploration and design integrated business model of integratedmarketing mechanisms, analysis of the composition of innovative sub-system,operation mechanism and the mechanism of synergy between the sub-way, thatcollaboration is the integration of marketing, engineering exploration and designenterprises mechanism to achieve the essential requirements of the role.3. Research project exploration and design enterprise collaborative mechanismintegrated marketing system evaluation methods. Synergy is an inherent requirementof system development, coordination of system elements analysis of the extent of themeasure is to grasp an important means of system development. In this paper,measurement engineering exploration and design enterprise integration mechanismfor coordination of marketing systems degree SIMM model and index system. THKby Tianjin Exploration and Design Company case studies demonstrate empiricalevaluation of effects of SIMM model, enrich the collaborative evaluation of complexsystems approach.