Research On Development Strategy Of Meiyijia Furniture Company

With the economic and social development, people's income levels continue to increase, the furniture is not confined to the application of the traditional functions, furniture quality and performance have higher requirements for furniture to reflect the individual's unique taste, and placed personal attitude towards life, and then the furniture has been gradually transformed into the dual demands of the visual and spiritual. The furniture industry must continue to understand and analyze the market, innovation in design, to meet consumer demand, This requires enterprises to be familiar with their own situation, market analysis, and are familiar with the market share of competitors to develop a scientific and effective enterprise strategy management system, and lay a solid foundation to truly gain a firm foothold in the market, to establish their own brand.The Yijia Enterprise Development Strategy for the United States from the following aspects:Chapter1is an introduction. Asked the research purpose, significance, research contents and methods, the development of furniture industry, corporate strategic management at home and abroad to do the related research to a detailed exposition Chapter2is the introduction of strategic management theory. This chapter provides an overview of the management of corporate strategy, and corporate management of the three steps of the analysis, including strategic analysis, strategy formulation, strategy implementation. Chapter3is mainly US Yijia environment, were analyzed in the basic situation and development trend of the domestic furniture industry, the use of PEST analysis tools to the macro-environment of the furniture industry. Right the Yijia internal environment. Yijia basic introduction, the internal conditions of the enterprise through a SWOT analysis, pointed out the advantages and disadvantages of the United States Yijia, opportunities and threats. According to the SWOT analysis matrix, strategic analysis. Chapter4and summarized the overall strategy and strategic direction, explore America Yijia current and future development strategies. Implementation of the control in the protection and implementation process to put forward practical and functional strategies. Chapter5is a summary and outlook of the full text.