SWOT Analysis Of The Diversified Operation Of Original Literature Networks

With a decade of development, original literature websites running with domestic private capital has become a new kind of mass media of literature and communication and has taken up a large share of reading market. From capital operation to work marketing, the industrial chain of literature websites has been expending constantly to many areas concerning reading, and has gradually formed a fixed operation mode.Focusing on this phenomenon, the author will have a study of original literature websites by looking into former study of the definition of network literature and analyze the definition and content of original net literature. Furthermore, the diversified operation is also contained in this these, which has SWOT as its framework.SWOT analysis is one of the most frequently applied approaches of researching strategic development of enterprises, providing strategies for an enterprise's future growth. For the first time, the author introduces SWOT to the analysis of literature websites, making out future plans by contrast, which is an innovation of the thesis.As an immerging star, Jin Jiang original literature network has witnessed a rapid development recent years, with10,000account users registered,750new works born, and2new books published everyday. Jin Jiang has enjoyed a high reputation, especially in the area of feminine literature and publication.The thesis begins with the case of Jin Jiang Network, which enables the research of websites to be more concrete and specific. Based on the case study of Jin Jiang, the research of other original literature websites both at home and abroad and some domestic book selling network also adopt SWOT approach. Through both vertical and horizontal comparison, the author makes a thorough analysis of some original literature websites.In a fierce peer competition nowadays, profit brought by fixed operation mode is running out. In Chapter Four, the author points out the problems to be addressed for Jin Jiang Network, and at the same time, gives guide lines to the development of other similar websites.