The Research On Price Composition Of Green Food

Nowadays, Green food are favored by people of all ages and enter the ordinary consumer family gradually, expand market coverage constantly and the market share will be higher. Green food has a very broad market prospects in domestic and foreign market. Since2010, the price of global agricultural products appears to rise substantially. The price of other agriculture products are soared which related to the high price of green food. It causes a serious impact on people's daily life and the healthy and stable development of society. The price of green food is directly related to people's livelihood and will affect the interests of farmers and consumers. So it necessary to explore the complex causes of the soared green food price, analysis of the green food formation and formulate the price development strategy in acceptable range which are critical to strengthen the market competitiveness of enterprises and obtain good economic benefit and social benefit.By use of the theory of price, demanded price elastically theory,4Ps marketing theory and the principal component analysis method, this paper analyzed the green food price from the point of view of system. First of all, this paper briefly introduce the research background and significance, as well as reasons that make the higher price and adverse effects caused by higher price, then use the related theories and methods to pave the way for the following research.Then, on the basis of combination with the relevant literature, this paper analyzed the price of green food, analysis of the green food value; find out the price factors of green food, namely cost, current cost, taxes, profit and other charges. Then, lay a good foundation by establishing the corresponding factors on the basis of the principal component analysis.Again, after carrying out the field investigation and using the principal component analysis method in SPSS, this paper analyze the survey data. The research shows that the intermediate inputs, sunk cost, environments cost make a larger proportion in the cost of production and green logistics, green packaging cost accounts for the main part of circulation in the circulation cost. In view of taxes was relatively fixed in a long period and converted into the lower proportion in price, while the profit is also more complex, this paper focuses on the cost of production and circulation cost for detailed analysis.At last, according to the analysis results, this paper put forward reasonable green food price strategy and proposal from the view of the enterprise reduce cost, the government increase support, and consumer shift consumption values. This strategy and proposal can make reference advice for the enterprises and government price management departments to develop economic policy and price regulation.