Study On The Long-term Mechanisms Of Corporate Philanthropy

Charity as the enterprise bear the social responsibility of the important way, enterprise ACTS of charity is getting more and more attention. As the market distribution, the government after the third time of tax distribution allocation, charity is to construct a socialist harmonious society's important component, our government for charity has also given a great attention. Compared to the foreign has been formed a complete enterprise charity idea and the management system, our country enterprise charity still is in start level, so there are still many problems. Based on the present situation of our country enterprise charity, for the enterprise long-term problems occur charity mechanism.The so-called enterprise ACTS of charity long-term happening mechanism, it is to show the enterprise sustainable long-term initiative choice for ACTS of charity mechanism. This article will enterprise of ACTS of charity embedded in a dynamic model, the model of various son mechanism of simulated image analysis, to the enterprise ACTS of charity happen process. This paper argues that enterprise charity long-term happening mechanism including power mechanism, the realization mechanism and evaluation mechanism, three linkage mechanism with contributed to the ongoing enterprise ACTS of charity. Dynamic mechanism is the logical starting point of ACTS of charity, external pressure and internal power constitute the enterprise charity power; From the charity power to the charity of behavior transformation, need to implement mechanism of action; The evaluation mechanism is to enterprise ACTS of charity economic performance and social performance evaluation process, evaluate the results not only can test the ACTS of charity performance, and the more works on dynamic mechanism, good ACTS of charity performance can stimulate the enterprise the inner power of charity. Thus form a virtuous cycle, enterprise's ACTS of charity to keep happening. Enterprise ACTS of charity of long-term happen as the core of the model in this paper, this paper will be divided into five parts: The first part is an introduction. This paper first introduces the background and significance of the research topic selection, then this paper the research content and the research methods, this paper discusses the simple it could the innovation points is discussed in this paper.The second part is related to the definition of the concept and literature review. Define the concept of enterprise ACTS of charity and the classification, and enterprise charity and the social responsibility of the enterprise the relations; From the analysis of the different perspective about enterprise charity Chinese and foreign documents are classified and evaluated, thought after review of the analysis lay the foundation.The third part is the introduction of the present situation of our country enterprise charity. Firstly this article summarizes the whole situation of enterprise charity, and found out that our country enterprise charity some major problems exist strength small, initiative is not strong, lack of planning, etc. Finally from the macroscopic Angle and enterprise Angle analyzes the reason of the problem existing enterprise charity.The fourth part is the core of this paper, the construction of the enterprise ACTS of charity ongoing model. Enterprise ACTS of charity long-term including power mechanism, the realization mechanism and evaluation mechanism. This section will the three mechanism to carry out specific analysis, to parse enterprise charity long-term happening mechanism.The fifth part is the relevant countermeasures. In the country the macro level, the government put forward policy Suggestions;And then to enterprise as the starting point, based on enterprise, for how to promote enterprise itself from within the ACTS of charity ongoing put forward relevant countermeasures and Suggestions.The first six divided into conclusion and prospect. All content on this article summarized, and sort out the main conclusion. Finally to be further research can be some problems in the future.Finally, we hope that this paper about enterprise ACTS of charity long-term happening mechanism research can a view to play a valuable role, the more the hope for the research of our country after and the practice of enterprise charitable contributions little of their own power.