The Reseacrh On The International Competitiveness Of China's Tourist Sevrices Industyr

As the"the sun-rising industry"and"the smokeless industry", the tourism industry has become one of the largest industries in the 21st century, has made important contribution to the development of every country's economy. In the world tide of tourism industry development. Our country's tourism also developed rapidly, the tourist service trade also developed rapidly, the volume of trade export grows year by year, the tourist service trade competitive power is unceasingly enhancing, but compared with the developed tourism country in the world, has certain disparity. Therefore, we must enhance our country tourist service trade competitive power, make clear of the factor which affects our country tourist service trade competitive power, to promote our country's tourist service trade development, in order to make our country to be the powerful nation of tourism.This article begins with the present situation of our country's tourism, mainly based on the competitive advantage theory, on the basis of the import and export volume of the tourist service trade, unifying the quantitative analysis and the qualitative analysis, from International Market Share, Competitiveness Index, Revealed Comparative Advantages and Competitive Advantage Index to analyze our country's tourist service trade competitive power, and compared with six countries which its the tourism developed rapidly in the world, then make sure the international market status of our country's tourist service trade competitive power, Then on the basis of the competitive advantage theory to analyze the influencing factors which affects our country tourist, the influencing factor mainly to include the tourist resources, tourism human capital level, tourist market degree of openness, the tourism related industry development (selection transportation shipping industry), the Tourist business (selection travel agency to develop scale) and the opportunity six factors, then used the measurement model to carry on the empirical analysis, obtains the various factors to our country tourist service trade competitive power influence, make the conclusion that, in the unceasing developing process, the competitive power of our country's tourist service trade has been gradually enhanced, but is not strong in the entire international market; analyzing the various factors to our country tourist service trade competitive power's influence, the conclusion is ,the biggest influencing factor is the tourism related industry development ,then one by one ,the turn is tourist resources, the tourism human capital level, the tourist business, tourist market degree of openness and the opportunity , Finally proposed the corresponding countermeasure to enhance our country's tourist service trade, to make our country to be the powerful nation.