Study On The Construction Of Evaluation System Of Creativity Management Ability About Fashion Enterprises

During the recent decades, many studies have been conducted on creative economy from a very broad version—economics, management, art, sociology and so on. Since fashion enterprises are the core of fashion industry which is an important constitute of creative economy, it has many unique characters that need to be carefully considered:change swiftly with the market, high cost in knowledge while low in entity operation. All of these bring special difficulty to the management of fashion business. However, as the key resource for creative economy, proper management for creativity is of great importance and it is also a good method for the corporations to excel themselves in the fierce-competed market.Usually it is difficult to measure the creativity management ability of an organization because this process involves many factors that are not easy to quantify and also the evaluation always comes from subjective judgment. Therefore, after carefully examining the existing literature review on creative industry of home and abroad, this paper builds an evaluation system of creativity management ability about fashion enterprises from the following six index—sources of creativity, sift of creativity, creativity realization, creativity protection, organization structure and culture.After the construction of the model, use Fuzzy AHP to give weight to each index according to the experts'questionnaire and interview. Then create an evaluate model for fashion enterprise to score their creativity management ability objectively and fairly. A case of fashion enterprise is given to illustrate the index system and accordingly several suggestions are proposed for fashion enterprises to better foster their creativity management ability.