Research The W Brand Micro Car In Southern Jiangsu Channels Competitive Advantage

In the past 5 decates Chinese vehicle industry has huge development in production and sales volume. Including many international auto brands and domestic auto brands, among them the competition has become more and more stronger.Brand name W, which surpplys mini vehicle in domestic motor industry, and is good at in mini commercial car and mini passenger car manufacuring and selling. In the past 8 years, the W brand has increased 10 times on the join-verture beginning's production.Jiangsu province is the top series province in China economis and the best selling in mini vehicle products. Jiangsu's mini vehecle sales volume lies No.6 of all the provinces. W brand has taken the leader place of the mini car market share for more than 5years.W brands'networks including sales outlets and after-sales shops are all in good run, so how can they achieved that and, how to keep the competitive advantage in the coming future for long more time, is an important problem in front of W brand manufacture and all the networks.This article bases on the research of the operating of the Jiangsu south sales outlets and aftersales service shops, and according to the competitive analysis theory, and then give a proposal to the W company what shold he do to build the core competence and win the future for the long term.