Research On B2B E-Commerce Profit Model Of Equipment Manufacturing Industry In Liaoning

With the Internet economy becoming better, the traditional enterprises develop E-commerce one after another. Liaoning equipment manufacturing industry achieves fruitful results in response to the policy which is "vigorously promote the construction of the northeast old industrial base". B2B E-commerce of equipment manufacturing industry comes into being in Liaoning, because the traditional sales model can not meet the requirements of market competition. Informatization development of Liaoning equipment manufacturing industry is not balanced, in addition, the selection of profit model and the process of related business are not carried out with a standard. In this context, research about B2B E-commerce profit model of equipment manufacturing industry in Liaoning is given.For this situation, domestic and international researches are analyzed, and combined with the development of equipment manufacturing industry B2B E-commerce in Liaoning and the typical profit models of B2B E-commerce sites. By building profit model evaluation system and doing analysis by means of the grey comprehensive evaluation, B2B E-commerce profit models which are available for Liaoning equipment manufacturing industry are summarized. At final, the key points for the profit models of industry information, contest price searches, advertising, and website construction are drawn up in this paper. Meanwhile, some strategies to improve profitability of sites are provided.Conducting B2B e-commerce is an inevitable choice for the equipment manufacturing industry in Liaoning. The core issue is how to make the choice of profit model more reasonably and scientifically. Not only a theoretical basis for effective earnings, but also a reference for the related B2B E-commerce industry is provided in this paper.