Sichuan Mobile Phone Payment Business Success Factors Analysis And Recommendations

With the rapid development of mobile value-added services, mobile internet services and mobile e-commerce, more and more users have been experiencing and using of e-commerce products. During the process of e-commerce transaction, they hope not only to access and browse, but also to complete the payment easily by mobile phone. How to integrate resources on mobile e- commerce industry chain, how to create safe, convenient, broader scope of mobile payment products are important issues for mobile communication operators. Along with the mobile payment business technology becoming more and more mature and the industry chain cooperation-competition further strengthened, all of which make good conditions for the mobile communication operators to create the value-added services-orientated mobile payment products based on mobile communication networks and intelligent terminals.Seeing the huge market and chance from e-commerce development trend, Sichuan Mobile decides to introduce mobile payment product to market, which is expected to generate very high social and economic benefits. As the project's planner and principal leader, the author participates in the whole processes from development, design to operation. According to actual market research, combining with specialized knowledge, this analysis is written carefully with detailed macroscopically environment, industry status and comprehensively studied the success factors of the development of mobile payment business of Sichuan Mobile. The thesis provides the theoretical and practical basis of development concept of value-added services and optimization of mobile payment for the company and its management.