Engineering Insurance Marketing Strategy Project In Yunnan Prvince

Along with social progress and economic development of the insurance as a risk diversification, to digest the loss of an economic compensation system more and more attention has been paid. Property insurance, engineering insurance as an important component, but also in project risk management, coping strategies should be fully taken into account. As the western province of Yunnan, with many under construction or proposed projects. Engineering insurance companies operating in these projects should be a difference, give full play to the insurance guarantee function, expansion of insurance coverage, which necessarily involve risk to the project's marketing strategy.According to the author at Yunnan University MBA learned theoretical knowledge and work experience in the insurance companies, start from the characteristics of project insurance, the use of macro-environmental analysis (PEST) and Michael·Porter's five forces model of macro-engineering insurance environment, market competition, market development and other factors were analyzed. Identify target markets and proposed marketing strategies and countermeasures, insurance companies should actively promote the improvement of the construction sector laws and regulations, optimize the insurance environment, establish a risk management awareness, strengthen risk management instruments, to enhance interaction and improve their ability to improve the quality of insurance services. Development of insurance for the project to provide theoretical support.