Research On Competitive Strategy Of XT Company

Fire engineering construction is an important category of fire industry,many fire enterprises are engaged in this part of business.China’s economic development has been very rapid,so the fire engineering construction business is also developing very rapidly.However,since the economy entered the new normal in 2018,the development of all walks of life has been slow,and the development of engineering construction is no exception.As a result,the construction of fire-fighting engineering,which depends on the development of engineering construction and real estate industry,has also encountered a crisis.When the total amount of business in the market is reduced and the fire-fighting engineering enterprises are not reduced,the industry competition is very fierce.In order to break the situation and survive in the fierce competitors,the majority of fire engineering enterprises need to effectively make use of all kinds of advantages inside and outside the company,so as to change and optimize the competitive strategy of the enterprise,so as to have the opportunity to regroup and rise against the market.This paper takes XT fire engineering company as the research object,studies and explores the actual situation and competitive strategy of XT Company through literature research,empirical research and qualitative analysis.It is hoped that this research will have a certain theoretical enrichment and rich significance for the development of competitive strategy theory,and for XT Company and other similar fire engineering construction companies The formulation and selection of competitive strategy has practical significance.In the concrete research,this article mainly through enterprise strategy formulation,management and other aspects of the basic theory,some analysis tools and related enterprise’s competitive strategy reference,through the analysis of the macro-environment,Industry Competition Environmentand internal environment of XT company,some problems of its competition strategy are found out,including the fire engineering service mode has not changed for many years,the quality of fire engineering construction has converged,the brand of fire engineering construction is not enough,there is no difference in fire engineering construction,etc.Secondly,the competitive strategy environment of XT company is analyzed by SWOT,and then the competitive strategy of XT company is formulated and selected.On the basis of the above analysis,the competitive strategy of XT company is found out--Different competitive strategy.This competitive strategy has an important influence on the XT company,which can help the company to achieve the big goals.The implementation plan of the competition strategy of XT company includes: Strengthening the brand value,strengthening the contact with the client of the First Party;accelerating the technology research and development,participating in the construction of the smart city;improving the internal operation of the enterprise;raising the risk management consciousness,we will improve our ability to guard against risks.We hope that the effective implementation of these competitive strategies for the development of XT company has a guiding role,but also for other similar enterprises can have a reference.