The Tourism Development Of China Goddess Culture

Along with the development of modern tourism, the frame of the tourism product has gradually changed. Tourists are more likely to show interests on such tourism products with uniqueness, participation, culture and brand value. What they pursue during the tour is being free, elevating and fulfilling themselves. As a result, it is more and more obvious for the tourists to experience life and consume products relevant to culture. The tourism of goddess culture, as a kind of high-level activity of cultural and emotional experience, spiritual surpass, has become more and more popular. Thus, this article focuses on the real value of goddess culture and the sustainable development principle of it.The first chapter is the main idea of the research. It analyzes the background of the tourism of goddess culture according to the research and cognizance for it. Meanwhile, the research content and aspect concerning the tourism of goddess culture is presented by manipulating basic theory such as psychology, sociology, folklore and economy, as well as tracing back the domestic and foreign achievements.The second chapter, following the first one, defines the relevant concepts and inner content specifically to the tourism resources of goddess culture. The cultural difference is clearly defined between the goddess and god in real and fairy world. It focuses on analyzing the requirement of goddess culture tourism for the motivation of the tourism market and exploring the development tendency. The third chapter is for the research of developing tendency in today's world for goddess culture tourism. Based on national standard and relative scholars'recognition, the resources of goddess culture tourism are creatively divided into two parts: human tourism resources and natural tourism resources. Consequently three developing modes derive from that including goddess culture majored, goddess culture assisted and goddess culture combined with natural views. The shortcomings can be revealed by the developing speed, scale and width of goddess culture tourism.The fourth chapter pays attention to the classical examples. Mountain Putuo and Meizhou Island are selected for research for that both of them are coastal islands which are centered with goddess culture. Besides, they both obtain long history, rich cultural relics as well as abundant folk customs and other resources. The analysis of Mountain Putuo and Meizhou Island, with their unique tourism resources and recent developing situation leads to the reason for success. The experience could be used to the entire design of the development for goddess culture tourism in the whole country.The fifth chapter is the end of the article. Primarily to summarized the quality of the goddess culture,tourism value and the case.And put forward my own views about the future development of goddess culture.