| With the development of tourism increasingly, tourism interpretation system has being promoted with function which could improve the tourist's experience, develop the environment education and management in tourist attraction, and enhance tourist's consciousness of environmental protection. It is not only a significant factor effecting tourist's experience, but also an important index to evaluate the service quality in scenic area.This article aims to analyze current research status of tourism interpretation system of scenic area both at home and abroad deeply, afterwards, the definition of tourism interpretation system was delimited, and each function and constitutive element of tourism interpretation system was clarified. According to investigation, the basic status about the structure of tourism interpretation system of Chengdu Research Base of Giant Panda Breeding which was analyzed on the current development was acquired. Then, the questionnaire was designed depend on both of current problem and tourist's requirement. Every option on questionnaire was analyzed by statistics, mainly including: essential characteristic, trip form and purpose, preference on interpretation means, the demand of interpretation content, and entire perception with the base, which raised a series of approach to optimize of Chengdu Research Base of Giant Panda Breeding.Main conclusion inferred from the investigation presents that: to structure tourism interpretation system effectively, it is necessary to perceive in depth tourist's requirement to confirm scenic spot theme which could contribute to machinate an interpretation system corresponding with tourist's characteristic and psychological need. In such a way, tourist would be satisfied with interpretation which would promote trip experience and improve the tourist management. Furthermore, hopefully, this research would be possible to assist other scenic region to construct and optimize the tourism interpretation system. |
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