Electronic Banking Business Development Strategy-A Case From Industrial Bank Urumqi Branch

This paper will be based on the electronic bank business based on the theory of discourseand to the domestic and foreign electronic bank business characteristics, domesticcommercial bank in the analysis of the characteristics, combined with the MBA during theperiod of the strategic management theory, marketing theory and other enterprisemanagement theory, the use of case analysis, comparative analysis method, SWOT analysismethod to research, according to the Urumqi branch of industrial bank electronic bankbusiness in local development, the Industrial Bank Urumqi branch of electronic bankbusiness development put forward some reference opinions and suggestions. This papermade comparative analysis for the theoretical basis of electronic banking business,characteristics of domestic and foreign electronic banking business, economic developmentof Xinjiang and Urumqi commercial bank development model. Then carried on a researchaccording to the knowledge of strategic management theory, marketing principle, enterprisemanagement theory and applied the case analysis, comparative analysis, SWOT analysis.According to the local development of Industrial bank Urumqi branch's electronic bankingbusiness, put forward some useful suggestions for the development of Industrial bankUrumqi branch's electronic banking business.