Studies On The Enterprise Cultural Innovation In The Era Of Knowledge Economy

Upon entering the era of knowledge economy, the world has gone through profound changes with the undoubtedly truth that the economy has become globalized, the competition fiercer. In addition, the digital revolution represented by information revolution and internet revolution is now refreshing people's mind and behavior mode. As an independent and new capital form, knowledge has much more power and influence on all aspects in social development with speeding pace than ever before. The knowledge economy has become the dominating economy form. And the intelligent resources take place of the traditional resources, acting as the leading power in the economic operation. Innovation has become the power source of the social and economic development. Being the sustenance of knowledge production, application and accumulation and impelling force of talents system, the enterprise culture is a magic power employed by enterprises to copy with fierce market competition and maintains the sustainable competition advantages.The core and essence of the enterprise image strategy is enterprise culture and innovate the enterprise culture is the major strategy to handle the challenges and acquire competition advantages.In the forms of knowledge economy, the enterprises face with changes of resources environment, technical environment and market environment,and empower new implications of humanistic culture, innovative culture, speed culture, learning culture, cooperative culture, pluralistic culture and ecological culture in this new age. Promoting the enterprise culture innovation and forming the cultural force in favor of knowledge innovation, which is the measures of enterprises to adapting to the changes of the times development.Enterprises should stick to the cultural concept of man-oriented, build the cultural character of innovation, foster multi-cultural temperance, construct the learning enterprise culture and fulfill the treasure of China's traditional culture. Only in this way, the enterprises can form the cultural competitiveness and make enterprise culture become the real source of promoting enterprise innovation development.The acquirement of enterprise culture innovation should be mixed with the man-oriented cultural concepts, the cultural character seeking for innovation and multi-cultural temperance, and actively constructs the learning structures. Meantime, special attention should also be paid to fulfill the special function of the treasure of traditional China's culture, realizing the tight mixture of cultures home and abroad.