Huai An Yingzhi Electrical Company Ltd. The Wise Green Marketing Research

Since the1970s, the deterioration of the global environment, the efforts of the international community and governments, as well as the impact of the green movement and the public media, environmental issues become a global hot issues, promote environmental protection to become the theme of human society, the sustainable development of human societya growing concem.0How to in the to meet the the at the same time of the the of today's human needs of the, not to endanger the the the future children and grandchildren meet the the the ability to of its demand, people began to advocate green consumption to, advocate the green culture, which triggered a the another revolution in the history of by the marketing. green marketing. Between Green Marketing and is closely related to to on the the current world Many countries are the implementation of of "sustainable development strategic",, which has for the a number of the development of enterprises brought a excellent opportunity to, and the green marketing will become a the the the trend of of the of21st Century Marketing sector, has the pairs of the enterprise the sustainable development of a pivotal role. Can be said that that the green marketing is a the market marketing since the emergence of the most vitality, the most the the marketing methods of of the market potential.In this paper refer to domestic and foreign scholars on the basis of marketing innovation-green marketing strategy. The article is divided into five chapters, each chapter is as follows:The first part is the introduction. First introduce the background and significance of the paper on the importance of marketing innovation-green marketing strategy; followed by domestic and foreign scholars on the marketing research literature are reviewed; Finally, research ideas and methods, research and frameworks as well as innovation, and so on.The second part of the green marketing theory. Explicit connotation of green marketing, the similarities and differences of the economic and social effects of green marketing, green marketing and traditional marketing, as well as the overall trend in the current domestic and foreign green marketing. The third part of the domestic enterprises, green marketing, environmental analysis, system analysis, in terms of macroeconomic environment, competitive environment and the purchaser environment three to explore the opportunities and threats of Green Marketing.The fourth part of the Huai'an the GHK Mechanical and Electrical Equipment Co., Ltd. green marketing status quo and to develop countermeasures. Analyze the development situation, problems and causes, and so on. And on the basis of the previous analysis, combined with the actual implementation of green marketing marketing strategy. Focuses on the development of the green products and overall product strategy, pricing strategy of green products, green products, distribution and promotional strategies, and how to build a green culture and shaping a green corporate image.The fifth part is summary.