An Inquiry Into The Cold Chain Logistics Mode For Agricultural Products And Its Applications

With Chinese rising living standards and the continuous development of the logistics industry, the quality of agricultural products that people are increasingly high requirements, the demand for agricultural products has gradually increased, diversified and efficient consumption style has become a major trend to consumer, this means that the cold chain logistics for agricultural products raised higher requirements. Because of the late start of our cold chain logistics, outdated refrigerated transport equipment, inadequate industry standards, high operating costs, and many other issues, made the conditions difficult to meet China's logistics and consumer products. China as a big country of agriculture production, smooth the storage and transportation of agricultural products, improve the quality of the agricultural products is very helpful to resolve the "three rural issues" which relate to the top of the domestic people's livelihood, and cold chain logistics can ease the pressure of the storage and transportation of the agricultural products, so, improve the operational efficiency of the cold chain logistics of agricultural products is particularly important.With the advent of "Twelfth Five-Year Plan", China has gradually realized the importance of cold chain logistics in the process of circulation of goods. National Development and Reform Commission released The Agricultural Cold Chain Logistics Development Plan in June2010, the document stresses the importance of the role of the cold chain logistics in the food security and rural development. Therefore, at this stage it requires the continuous development and improvement of means of circulation of agricultural products, the combination of the cold chain logistics and modern logistics, complemented by adjusting the flow of the process of irrational mode of operation, making the logistics service selectively more and the quality of services higher.The idea of this study is:firstly, this paper summarizes the relevant principles of cold chain logistics, find the difference between normal logistics and cold chain logistics effectively, and study the characteristics and the principles of the cold chain logistics in depth. Then, by contrasting the status of cold chain logistics between china and developed country, identify the problem in Chinese agricultural products to cold chain logistics. Furthermore, the paper introduces the supply chain management idea, summarizes the three current model regarding large-scale processing enterprises, large-scale wholesale markets or supermarket chains as the core enterprise of agricultural products cold chain logistics, integrated its strengths and weaknesses, combined with China's agricultural products cold chain logistics truth, to build a comprehensive model of cold chain logistics of agricultural products-agricultural products cold-chain logistics alliance. Then, this paper puts forward the management mechanism accord to the characteristics of agricultural products Cold chain logistics. Finally, this paper refers to the relevant promotion measures and suggests from the aspect of the government, industry, business and related professional training in cold chain logistics, provides the research direction of the development further of cold chain logistics.