Zhengzhou Conference And Exhibition Industry Development Strategies

CE industry, as a generic term of the convention industry and exhibition industry, viaorganizing conventions, exhibitions, festivals and other activities, brings together largeinterflow of goods, passengers, and information, which begets a huge economicbenefits, integrates with international economy, builds the city’s name card, andstimulates the development of urban construction and related industries.Zhengzhou, as a city famous for the country’s major integrated transport andcommunications hub, history and culture, has its unique advantage to develop CEindustry. According to the statistics from Henan Provincial Bureau of Statistics, from2006to2011, with an area of7.295million m2, Zhengzhou hosted585exhibitions,and associated with pulling the obvious benefits. The CE industry benefits no less than7billion Yuan annually from2006-209，the number of2010surpassed10billion, and2011,13billion， which markedly demonstrates the boosting function of CE industry.With China’s economic transition and the issue of The guidance of the State Councilon the support of Henan Province to accelerate the construction of the Central PlainsEconomic Zone, as the core city of the central zone, Zhengzhou accordingly proposedthe Strategic Objective of building "Central Convention and Exhibition Capital" andbecoming "The4th Pole of China’s convention and exhibition industry”. Therefore, itis inevitable choice to deepen the research on the Zhengzhou CE industry, especiallyfor consolidating the central status of Zhengzhou in the Central Henan UrbanAgglomeration, and upgrade its comprehensive competitive strengthThis paper intends to start with the review of Zhengzhou CE industry’s developmenthistory, and tries to find the origin of power to support Zhengzhou CE industry’ssustainable expansion. Compared between the status quo and achievement ofZhengzhou CE industry and that of the other6cities in Central China, even the wholecountry, the author wants to find an accurate position of Zhengzhou for herdevelopment in CE industry. Then based on the literature material and some authorities’ theory, including the plan of2010-2012for Zhengzhou CE industrydevelopment, the paper put forward a preliminary judgment of opportunities andchallenges. Finally, the author presents some proposal for boosting Zhengzhou CEindustry, referring to the author’s own experience in Zhengzhou’s participating andhosting conventions and exhibitions.Focusing on the Zhengzhou CE industry’s position in China, her own developingphase and sustainable developing power, the paper mainly analyzes Zhengzhou’sadvantages, disadvantages, important historical opportunities and challenges indeveloping CE industry. Based on the analysis, the author presents somecountermeasures and proposal, including constructing of the CE alignment of centralcities, expanding the developing space of CE industry, innovating the form of CE,perfecting the supporting infrastructures, and so on. At last, the paper draws aconclusion and makes an outlook for the development of Zhengzhou CE industry.