Research On The Development Of Exhibition Industry In Henan Province

As the platform for cultural communication and trade, exhibition industry is called "thewindow to touch the world". As a vigorous industry, the development of the exhibitionindustry not only directly drives the development of regional economy, but also indirectlypromotes the tourism, catering, lodging and transportation industry. Both developed countriesand developing countries think highly of exhibition industry.In Henan, exhibition industry started in the planned economy period and is in a largescale now. In2011, the exhibition industry pulls Henan economic benefit directly to morethan12billion RMB, and related industries such as tourism, catering, entertainment havegathered economic benefit over9billion RMB. In spite of the achievements, there is still agap between the exhibition industry in Henan and that of the economy developed provincesand cities.Through adapting the related theories on exhibition economy, this paper studies thedevelopment of the exhibition industry process at home and abroad, analyses the currentsituation and problems in the development of exhibition industry in Henan province, andexplores exhibition mode in Henan province. Meanwhile, this paper selects exhibition casesof distinguished country and city at home and abroad to make comparison with Henan so as tofind out the gaps and experience, and finally puts forward relevant countermeasures. In thewriting and research process, this paper adapts the methods of literature search, to find relatedresearch results and materials from renowned academic websites, and takes the measure ofon-the-spot investigation, to get the exhibition industry data, and use the method ofcombining the exhibition economy development related theory for qualitative analysis.What’s more, the SWOT analysis method is adopted in the concrete analysis of the currentsituation of the development of the exhibition industry in Henan province.Along with the country’s implementation of the Rise of Central China Plan, Henan, withits superior geographical advantage and culture, has its own inherent strength and externalopportunities in developing exhibition industry, since it has rich tourism resources, matureinfrastructures and diversified industries. However, insufficiency in scale, lack in overallplanning and layout, deficiency in management level, shortage in professional talent,ineffective management mechanism and industry constraint mechanism can all lead to chaosin the exhibition industry in Henan. Now, the fixed position of the exhibition industry inHenan is not clear, and the construction of market system is not perfect; therefore, there is still a gap between the exhibition industry in Henan and that in developed areas.Aiming at the problems in the development of the exhibition industry in Henan andtaking enlightenment and experiences from the domestic and foreign developed areas, thispaper puts forward the following suggestions. First, Government should take theresponsibility to promote industry development. Second, government’s macro managementand planning should be improved. Third, strengthening the training of talents is equallyimportant. Fourth, regional cooperation mechanism should be constructed. Fifth, thedevelopment of exhibition enterprises should be encouraged.