China's Auto Companies Competitive Factors Analysis And Evaluation

The automobile industry is one of the important pillar industry in our country, as thecapital and technology intensive high-end industry, it has a wide-ranging and highlycorrelated features, and also produce far-reaching effect on the development of China'seconomy, increase the employment and promote the development of related industries. Aftermore than fifty years of development, Chinese automobile industry has gradually grow. In2009, an international financial storm came unexpectedly and prompt launched Chinese carmarket " motor". In this year, China surpassed the United States in the first time to become thelargest car production and marketing countries in the world.In the year of2010, both theproduction and sale of our country's car that had more than18million, hit a record high. Inthe face of opportunities, we should also be aware of problems what auto industry exists inour country, mainly has the most small scale of enterprises, technological innovation andindependent R&D capability is low, lack of independent brands, compared to the world'smajor automobile group,we have still a large gap. with foreign automobile group entry todomestic market, The domestic automobile enterprises seize the increasingly fiercecompetition in the Chinese market, so it is a big challenge. In the face of international autoenterprises in the fierce competition, Chinese automobile enterprises must improve their owncompetitiveness, strive for in the near future to occupy a space in the world market.In this paper, on the basis of the analysis about the theory of enterprise competitivepower, in combination with the world and Chinese automobile industry development situation,elaborated the influence China car domestic competitiveness factors. Subsequently, comparedto the world's major automobile enterprises, through the single factor and principalcomponent analysis for our country automobile enterprises carries on the contrast analysis andevaluation, find out the big difference with foreign automobile group, and based on the studyresults, the paper puts forward for promoting the strategies for promoting the competitiveabilities of our country's auto enterprises.The paper consists of seven chapters:The first chapter is the introduction, mainly elaborate the background and significance oftopics, the research methods and ideas. The second chapter mainly elaborates the enterprisecompetitiveness of the basic theory and research, first of all defines the meaning of theenterprise competitive ability, then expounds the basic attributes of the competitiveness ofenterprises, finally summarizes the domestic and foreign research on enterprisecompetitiveness. The third chapter mainly elaborates the development of automobile industrystatus in Chinese and the world, and simply introduced three big automobile group in ourcountry. The fourth chapter mainly elaborates our country auto industry competitiveness of domestic factors, there are six main points. The fifth chapter separately from the scale,production, market, technology, brand in the international competitiveness of Chineseautomobile enterprises of single factor analysis, and then select the competitivenessevaluation indicators, using principal component analysis method, analysis our country autoindustry international competitiveness. The sixth chapter based on the above analysis,thearticle put forword some measure and proposal for promoting competitive abilities of ourcountry's auto enterprises. The seventh chapter is the conclusion, mainly explains thelimitations of this study and its prospect.