The Research On Strategy Of CCECC Singapore Of Chengda Engineering Corporation Of China

This thesis based on strategy management, analyzed constriction industrial competitive strategy and implementation of company's strategy. There are 5 chapters of the thesis:-1. Influence of external environment such as politics, economics, society and culture;2. Influence of internal environment such as company's finance, management function and marketing network;3. Specifying company's long term development objective via SWOT analysis, I-E analysis;4. Analyzed marketing competitive strategy via theory of 5 forces;5. From organization design, together with HR management and IT system strategy, analysis the implementation of corporate strategy.The thesis collected sufficient data, emphasized the necessity of corporate strategy, seeks to coordinate and integrate the activities of the various functional areas of a China company developed in oversea, in order to achieve long term objectives and achieve sustainable competitive advantage.