Research On Application Of Auspicious Symbol In The Urban Commercial Building Design

In the Chinese commercial building design, convey and expression of Chinesetraditional culture is less and less, instead, phenomenon of imitation for western designis very common, which make the architecture of Chinese commercial building designwesternization. Urban commercial building participate a role in the collection ofpeople, which just have a vital influence on inheritance of traditional culture, Auspicious Symbol is applied by transform from plane into a three-dimensional intodesign of commercial buildings consequently.Nowadays, commercial building is different from residential office buildings inthat the creation is more flexible, the design concept and technical level is moreadvanced, however，commercial building play an important media role in the socialculture. The paper focuses on character. Article begin with meeting point-Chinesetraditional culture of commercial building and auspicious symbol, combining andapplying aesthetic concepts about building surface and building entity as a socialmedia. In order to combine auspicious symbol and commercial building, it’s ofnecessity for transformation into commercial building from plane to three-dimension,which bring broader, far reaching space image for people. A strong visual impact couldconvey clearer cultural information and scene feeling, which make people moreawarenessful for Chinese traditional culture and convey the dominant effects.The paper emphasizes on design concept and methods by research on urbancommercial building design. For current situation of disregard for Chinese traditionalculture in the commercial building, exploration of instructional concept, developmentof profound inheritance presents more and more significant, by the way, providemeaningful help.