Research On The Cultural Communication Of The Auspicious Symbol In The Modern Tourism Landscape Design

Auspicious culture is an important part of Chinese traditional culture, which has a profound impact on Chinese culture. Auspicious symbol is the most direct show to auspicious culture and auspicious concept, which has close contact with culture psychology and emotion expression way of Chinese nation. As a significant part of Chinese traditional culture, there are many problems in the current tourism landscape design.It is mainly reflected in two aspects:first, because of the rapid development of tourism industry which results in the abuse of pseudo Culture; second, from the misunderstanding of the knowledge of auspicious symbol. These two reasons limit the positive popularization and spread of auspicious culture, meanwhile hinder the correct development of auspicious culture. Based on the reality, this article considers the research of the use of auspicious graphic symbols in the modern tourism landscape design is very necessary.Based on the study of auspicious culture and auspicious symbol, it will excavate and collect the ancient traditional culture and combine the traditional auspicious symbol and the modern tourism landscape effectively. As a result, through the platform of tourism to develop and expand the national culture, convey the spirit and morality of Chinese nation who pursue "truth, goodness, beauty". At the same time, through the use of the excavating of the traditional auspicious culture, service for the local construction of tourism economy and the growing demand of culture and tourism. This paper takes the protection, inheritance, development as the main point, studies with the culture, art, architecture, psychology and tourism management, focus on the concept of auspicious symbol, the cultural connotation, the application situation, the existing problems, the effective communication and the use of it. Through a comprehensive analysis, research and conclusion, it will creatively put forward the suggestions and effective ways after the whole process of study. This paper is combined of six parts:The first part is the introduction, which briefly introduce the background of the thesis, research purpose, research significance, research status and writing ideas.The second part is the research of the auspicious symbol. Firstly, through the research of the causes of auspicious culture, analyzes the hidden spiritual connotation, and then transferred to the external embodiment which is the discussion of auspicious symbol.The creative point of this part is from the whole culture to examine the auspicious symbol. It means that the auspicious symbol is not just a simple architectural decoration or environmental greening and beautification, which also includes the site selection of the construction, the environment selection, the architectural layout and other aspects. On this basis, this paper makes a systematic classification for the auspicious symbol, and orderly makes a relative to the different categories of tourism landscape, which make it more targeted in the next analysis.The third part is the application of the auspicious symbol in the modern tourism landscape. This part relies on the study of tourism, the combination of the above classification for the auspicious symbol, which gives a more detailed analysis of the current use of auspicious symbol in the modern tourism landscape. The creative point of this part is that analyzes the traditional use of the auspicious symbol in Chinese tourism landscape, at the same time analyzes the specific use of these auspicious symbols. Therefore the research process is rule-based and interesting, which fully shows the cultural vitality and appeal of the auspicious symbol.The fourth part is the summary of the shortage of the application of auspicious symbol in the modern tourism landscapes. This chapter combines the study of tourism, architecture, art and other fields. Finally analyzes the disadvantages of the application of the auspicious symbol, meanwhile revealed the cause of these situations, which provides the basis for the next chapter.The fifth part is the application of the auspicious graphic symbols in the modern tourism landscape design. The creative point of this chapter is that not only explain the principle of the application of the auspicious symbol in the modern landscape, but also from the communication path, communication skills and techniques put forward the practical suggestions.The last part is the conclusion of this paper. The conclusion explains the importance of the culture, which particularly emphases on the correct understanding of the auspicious culture and the importance of the mastering of the auspicious symbol. This paper thoughts that the rising problems of the application of the auspicious symbol in tourism landscape from the shortage understanding of the traditional Chinese culture especially the inherent cultural consciousness and philosophy ideas of auspicious culture.Second is that the operation personnel who implement the auspicious symbol have not recognize the significance of the auspicious symbol, therefore could not handle the application of the auspicious symbol in landscape. So in order to address the common problems in modern tourism landscape, it is necessary that starting from the adjustment of the concept, and then do efforts in the aspects of communication path, cultural connotation and derivatives developments, as a result of having a correct and efficient impact on auspicious symbol with economic value, aesthetic value and cultural value.