Researches On The Development And Design Of Tourist Souvenir Of Xiaoxiang Eight Views

Eight Views of Xiaoxiang as the crown of the natural landscape of Hunan province, have been the favorite destinations for travellers, poets and painting artists. A multitude of literary and artistic works were created as a result and have casted a lasting influence upon a huge population. As a value-added industry, the making of tourist souvenirs have drawn greater attention from more and more countries, governments at all levels and scenic spots. Developing the souvenirs is for better protection, inheritance and enrichment of the cultural spirits emanating from Eight Views of Xiaoxiang.The thesis adopts a historical and cultural approach, employs multiple research methods (analytical research, comparative summary, and combination of practice and theory), analyses from diverse perspectives the strategy and thinking for developing and designing the souvenirs. It takes one of the sceneries, Evening Snow on the River, as a practical case for designing purpose. The thesis consists of five chapters laid out in logical order Research Introduction, Theoretical Interpretation, On-site Investigation, Development Approach and Designing Practice.First of all, the thesis encompasses domestic and foreign researches, defines certain concepts related to Eight Views of Xiaoxiang and tourist souvenirs, analyses the brilliant cultural legacy of the sights concerning literary figures, landscape wonders, and hermit traditions. Also, the author explores the meaning and characteristics of the souvenirs. Basing on these efforts, the author discusses the value of developing the souvenirs in terms of economic growth, cultural legacy protection and promotion.Secondly, the thesis focuses on tapping the cultural and geographical resources of Eight Views of Xiaoxiangs, proposes from different aspects strategies for developing tourist souvenirs. These strategies can be summarized as accentuating reginal culture according to market demands, building cultural brand centered around historical and cultural values and emphasizing individual difference guided by the entirety of style. A whole series of principles are indespensible to souvenir designing, i.e., humanity, artistic orientation, and inter-connection. The cultural meanings, i.e., literary traditions, landscape wonders, regional culture, hermit traditions and Zen culture, are expressed in elements of visual delivery designs such as graphics, appearances, material and colors.Finally, the thesis takes Evening Snow on the River as an example. The author analyses local features of the scenery, collects the results of tourist questionnaire on the scenery, and adopts a scientific approach to understand tourist demands for souvenir design. Combining both efforts, the author conceives the approach to designing the souvenirs, and produces tentative works such as stamps, T-shirts with cultural themes, umbrellas, and postcards.