Brand And Design About Landscape Greenhouse Of Wuhan Botanical Garden

Under the new current economic condition, The brand construction of touristattraction is very important to the development of tourism.The tourism of worlddevelopment already entered the era of brand management.However, The most ofbotanical garden in China that the brand strategy of the development and ideas are stillto be perfect, The brand building still not reached the height of the brand strategydevelopment.This article is about Wuhan botanical garden research subject which isempirical research, from tutor’s hubei province of humanities and social scienceresearch project.In this paper, according to analyzing to seek out the staggered strikeresults in the subject.In the current research which is focused on the brand development, the mode ofmanagement strategy, planning design and management methods, That is little relate tobrand model construction and applications in actual design. This paper research ideasand work, that is the Wuhan botanical garden of the brand construction model, visualdesign, spread manners and reflect the relationship between making further analysis.This article is divided into six chapters, with the step by step to find outprogression way to argument:The first chapter of Wuhan botanical garden is about research background,significance, method for a comprehensive system, and discusses the trend of thedevelopment in social economy background and discipline the importance of studyillustrates the necessity of research; The second chapter from the point of view is aboutthe brand combed the botanical garden at home and abroad the present situation ofcharacteristics in the present situation of Wuhan botanical garden brand shows theresearch and detailed analysis and make scientific analysis; The results of theinvestigation in the third chapter is about the concept of tourism brand analysisarrangement, and to find the resources integration model represent and contentconformity the representative of the model, and the comparison to choose the mostsuitable for a brand of Wuhan botanic garden construction model; The fourth chapteraccording to the results of the model selection, with cellular model building the Wuhanbotanic garden of the brand, Wuhan botanic garden brand elements, multi-level meaning,the brand, the customer relationship; Chapter fifth is the part of the achievements ofscientific research project, the construction of cellular model under the brand designone-to-one communication activity and the mapping, to demonstrate this paper researchresults and view.The thesis summed up. in chapter6summarizes the current phase ofthe project in the theory and the practice of the experience and the shortage, for thestudy of the theory in the related referencee.