Limited Partnership Real Estate Enterprise Organizational Structure And The Project Design Management Model Research

With the development of our national economy, the real estate market increasingly mature, to deal with the increasingly fierce market competition, the development and diversification of regional development has become the direction of real estate enterprises. Therefore, from single project to project development transition becomes the enterprise to deal with competition and gain market advantage the important strategic choice. Design management of real estate development as one of the keyprocess, using the idea of project management carries on the management mode of optimization to realize the goal of enterprise has play a decisive role.The limited partnership has a lot to venture capital operation and development of comparative advantage, has become the main mode of foreign venture investment mechanism. In the real estate enterprise credit financing is facing more and more restrictions on the environment, but also for the development of China’s real estate enterprises to solve the problem of financing, limited partnership can become China’s real estate enterprises to expand the financing channel of the new enterprise organization form.In this paper, the basic theory of the design and management of real estate enterprises, multi-project management and limited partnership exploring and combing is defined based on the concept of multi-project design management, limited partnership real estate enterprises to implement multi-project The idea of the design and management of the organization, the department works and the day-to-day management system, in order to achieve the Limited Partnership Real Estate Group operational efficiency in decision-making, the project improve the operational efficiency of the whole process of accumulation of knowledge resources shared.The paper selects a limited partnership real estate development enterprises more representative object as a case study, the empirical results show that proposed in this paper based on the concept of multi-project management, design management is effective. The multi-level design management center solution limited partnership real estate development companies to develop diverse formats, and complexity of the project cooperation mode, the characteristics of the temporary formation of the project team, perfect to use professional functions of the line to a full range of professional and technical work of the project guidance to ensure full control of the key items of various projects and important nodes, to fully protect the Group’s product strategy is implemented. The thesis of limited partnership real estate enterprise multi-project management organizational structure design, has a certain theoretical value and practical significance, and hope to provide a reference for relevant enterprises.