On The Communication Of Zhaojun Culture

Zhaojun culture is developed and derived from the event of Zhaojun’s interracialmarriage for2,000years. It refers to many disciplines, such as literature, folklore,history, archaeology, economics and so on, which has rich content and self-containedsystem. Zhaojun Culture is an excellent culture of China, an important manifestation ofChina’s "harmony" culture. It is a reference for world in conflict as the Chinese wisdomand a good example of the friendship between countries and union of nations.Meanwhile, it also provides a strong power to regional economic development andcultural enhancement of the soft power. Zhaojun Culture has never ceased to transmitthrough history. Affected by the level of media technology, the transmit way of Zhaojuncultural is different with different periods and regions. In ancient times, it is popularthrough printing and language at home and abroad while in contemporary and moderntimes, it becomes well-known through the mass media.Due to communication strategy, communication concepts, however, it isundeniable that Zhaojun cultural transmission is still not satisfied. Therefore, there are anumber of proposals on how to widely transmit Zhaojun Culture in the final part ofthesis. The thesis is divided into six parts.The first part describes two problems mainly: The first is to briefly describe thereason of topic chosen and the significance of research, another problem is a summarydescription of the way of research and the innovation. This section mainly makesself-explanation why selects the topic of Zhaojun Culture transmission to research.The body part analyzes the basic situation of Zhaojun culture and its transmissionthrough five chapters.The second part mainly defines Zhaojun culture and analyzes the connotation ofZhaojun culture.The third part makes clear on the transmission situation of Zhaojun culture at alltimes and in all countries.The fourth part introduces the main means of Zhaojun cultural transmission in thecontemporary, organizational communication, mass communication and tourismspread.The fifth part discusses the meaning and value of Zhaojun Cultural transmissionand respectively analyzes its significance of culture, economy and polity. The sixth part analyzes the deficiencies of Zhaojun cultural transmission, and proposesome feasible transmission strategy.The conclusion is a summary of the whole thesis. Through the review of the fulltext, it stresses again on the significance and value of Zhaojun cultural transmission,and highlight ens the theme.