In The Light Of Sehnyang City Aging Groups Public Transportation Logo Design Research

As the aggravation of ageing in China, the proportion of senior citizens going out is increasing, and they become the main members of public activities. With the expansion of city and the rapid development of economic, going out by public vehicles is the main way for senior citizens. While the design and exploration of the public transit identification especially for senior citizens are still very lack. At present, many cities have realized the ponderance of ageing problem, and offered some solutions. However, it only directs at some problems and hasn’t formed a system aimed at the public transit identification design proposal for ageing group.Through analyzing and summarizing the physiology and psychology characters of senior citizens, this thesis observes senior citizens’behavior characteristics, and analyzes the basic principle of the public identification design, as well as gets its essence, and point out that hommization is the core of the public identification design, and pursues the equal applicability. Then gets the point that it should deign for ageing group basic on the public identification design principle.This thesis uses Shenyang public transit identification problems as an example, through the analisis, conclution and summarization of experiment data and gaining the evidence of relative documents to point out the solution proposals of senior citizens’special physiology needs such as charaters, color, graph, material, position, lighting and voice. For example, as for characters, it can contrasts and analyzes the suitable script for senior citizens’reading through the font characters, word size and detail disposing. Through analyzing the involution of old peple’s visual perception to approve that old people’s color and mark recognization degree is different with young people. Choosing the natural material to give warm and relaxed psychological feeling to old people; for the position aspect, analyzing old people’s height and eye height and reading fluency for getting the information; for lighting, analyzing the suitable luminous intensity for old people; for voice, summarizing some voice direct methods;put forward a new type of electronic bus stop board application. Finally, apply the theory analysis in Shenyang senior citizen public transit identification design and offer some theory reference and solutions for this issue.