Analysis Of The Symbols In The Public Logo Design

Today’s society with the global movement of population migration in the context ofmutual integration of civilization, the various local, regional, still there are differences inlanguage, culture, etc.. Deposit in accordance with the increasingly common ground ofminor differences" design theory, combined with Western semiotics and symbols in thedesign of commercial factors and cultural factors into the design of public signs, and todemonstrate the material efficiency and cultural connotation characteristics public, logodesign, to explore new ways of public signs.Symbols Communication is the semiotic content,"symbol " refers not only todifferent content, based on the concept of connotation and extension of the principle ofsemiotics, symbols reflects the transfer and continuation. Based on this point, the symbolsin the public logo design, but also reflects the aesthetic enjoyment of the functionalrequirements of the public signs, commercial benefits. Therefore, as a public logo designin visual culture, the people demand for its expression in the transmission of informationand emotions of the public places more and more attention. The features mentioned in thissymbol, not just from the appearance of the graphics, color, text and symbolsreorganization to start, but the way looking for another expression to enhance the innermeaning of the functions of public signs, this approach is the integration, but also can bediversified. Public signs is more than just a practical function, less aesthetic significance,less commercial value, less cultural meaning. Another perspective: in public places can bedivided into commercial and cultural environment, public signs can exist in thecommercial brands and cultural brand. Different environments require a different designsymbols to show and landscaping, which is " the presence of the added value of publicsigns."Combine and use the paper through the semiotic theory in the design of public signs,closely focus on the characteristics of symbols, based on public signs of the functionalanalysis of the impact from its role; Secondly, public signs, symbols extraction, the useof discourse; Finally, come to build ways to enhance the added value of public signs: thecommercial character of the symbol, the symbol of the cultural connotations.