Research On Visual Recognition System Of Public Transportation Based On Clay Sculpture Culture

As a local cultural heritage,Fengxiang clay sculpture is the precious artistic wealth of our country and the main symbol that distinguishes Fengxiang from other places.After Fengxiang clay sculpture was recognized as a national intangible cultural heritage,the local tourism industry has developed rapidly,bringing significant economic benefits to Fengxiang County and exposing some shortcomings in local public transportation’s visual design.Given the imperfection of public transportation’s current visual design in Fengxiang County,this paper proposes a set of improvement plans for public transportation’s visual identity system in Fengxiang County.The proposal is to systematically design the identity of the public transportation system to ensure the transportation function of Fengxiang,and then innovatively propose the visual identity design of public transportation with clay sculpture culture.Urban public transportation provides passengers with a convenient and comfortable way to travel and serves as a carrier of city image and a communicator of city culture.The research purposes of this paper are as follows: 1.To design a new visual identification scheme for the current public transportation system in Fengxiang County,find a new communication carrier for clay sculpture culture,provide tourists with immersive cultural experience,ensure visitors genuinely experience the characteristics of clay sculpture culture.2.To improve the shortcomings of the current public transportation visual recognition system design in Fengxiang County,by summing up the cultural characteristics and artistic style of clay sculpture,refining and redesigning,and then constructing a set of visual recognition system of public transportation with clay sculpture characteristics,to maximize the unique charm of Fengxiang regional culture.This paper mainly discusses the following four aspects:first,it summarizes the research background and related research status.It lays an excellent theoretical foundation for the research of this topic.Secondly,it summarizes Fengxiang clay sculpture and public transportation visual recognition system,defines the research scope,analyzes excellent cases of public transportation visual identity design,and summarizes the design principles of public transportation visual identity system.Thirdly,based on field investigation,this paper summarizes the existing problems of Fengxiang public transportation visual identity system,makes an empirical study on Fengxiang public transportation visual identity system through the tourist satisfaction index model,summarizes the design orientation and development strategy of Fengxiang public transportation visual identity system,and constructs the theoretical model of Fengxiang public transportation visual recognition system design.Fourthly,the concrete application design process of clay sculpture elements in Fengxiang public transportation visual identity system is developed.Through the design and research of Fengxiang public transportation visual identity system into "clay sculpture culture",this paper brings new vitality to public transportation image of Fengxiang.It makes its contribution to propagandizing Fengxiang clay sculpture culture.