Application Research Of The Spirit Of Humanism In The Public Interest Logo Design

This article defines the concept of public Interest logo design and analyzes of its intrinsic characteristic; it revealed that the characteristics of visual form and rules of public Interest logo design from design's point of view, which point to the spiritual essence between spirit of humanism and public good logo design. Combined with the spirit of humanism, public interest logo design can really improve people's values, cause people's psychological affection, spread the spirit of humanism, achieve to the humane care.The topics mainly defined from four aspects:First, it give a clear definition and division of public service mark, and trace their origin and historical development. Sort out the concepts and differences between cultural signs and the public interest logos. It further refines the concept of the public interest logo design under the domestic and international culture and social background. It extracts of a new comprehensive interpretation, definition and scientific classification. This section contains the well-known examples and brand extension of public service organizations and activities.Second, it get the concept from the humanistic spirit and public interest logo design. This section contains the correspondence relations between the subject and relevance, which point to the spiritual essence (human-centered, humanistic care, humanitarian) of the two. Through the concept and spirit of humanism in the public interest, we can convey the concept in-depth research. And in this exploratory process of research, we can find the concept : " the spirit of Humanism in the public interest logo design ".Third, compare and analyze of visual features (such as fonts arrangement, colors, picking pictures, etc.) of public interest logo design through the concept of humanistic spirit. We can get results in character and individuality; attract people's notice for the public welfare service, brand design logo and related concerns. Base on the visual characteristics and art form in the public interest logo design, we can identify different cultural backgrounds and similarities between our country and abroad, such as different targets and different cares, the use of color, form and patterns are also different.Fourth, we can summarize views on the basis of the research results. From the opinion of the spirit of Humanism, analysis and study situations and problems of the development of the public interest logo design, we can explore the public interest logo design trends and creative new ideas and rules. Meanwhile, analysis and face the current problems of the public interest logo design. For example, the public tend to feel emotion in the public interest logo design. Furthermore, the public interest logo design is difficult to achieve the desired result under the official ideological guidance.The subject has profound cultural values and human values:First, it has benefits to maximize the ideological inspiration for designers of the public interest logo design. Combining with the spirit of humanism, it creates a more innovative and unique artistic image and artistic content.Second, it has benefits to conduct the specific design rules and historical context for designers of the public interest logo design. It is also very important for designers to creative system of rational thoughts, provide methodology and theoretical guidance. It is supported by theory systems.Third, it will have better serves of the public interest organizations. It can lay a good foundation for spread of the spirit of Humanism in the public interest logo design. There are important effects in helping poor, improving the aesthetic standards of the public, promoting the positive thoughts of moral.