Study On Dynamic Typography In Multimedia Environment

The rapid progress of science and technology causes undergoneenormous change in our lives. As an important carrier of informationdissemination, the character plays an important role in today’s society. As thepopularization of computer technology and reading carrier’s changing, thetypography also is changed from static to dynamic. The rapid development ofinteractive media also promotes the character to be involved to interact. Theemergence and development of design also makes human life change.Studying on dynamic typography of the character is particularly important,on one hand the characters dynamic typography in a multimedia environmentis lack of expression, especially Chinese characters-the performance of thedynamic design.In view of this, dynamic typography of the character on the multi-mediaenvironment is researched deeply in this paper, and the design anddevelopment trend of the dynamic typography is analyzed in detail. This is alsothe first time the characteristics of Chinese characters has been studied and anew design method is concluded which can be practice in the design. At thesame time, papers on interactive multimedia design and dynamic typographyhave done a lot of interactive discussion and typography to be evidence toshow that the interaction of multi-sensory experience to bring the audience.Through the study of dynamic typography, this paper argues that all of theunique features of Chinese characters are the most suitable design of theperformance of dynamic typography. In this paper, the summary and studyingon dynamic typography in a multimedia environment leads a new direction forthe characters in the specified performance of the dynamic design.