Dynamic Typography In The Digital Media

at present, newspapers, magazines and other paper-based media come into the the digital media era.On the screen, two new opportunities bring a breakthrough challenge: animation and hypertext. Although the research of typography and digital media is more, but the features of the digital media was not discussed and summarized. In this paper ,I systematically analys the dynamic typography in the digital media and draw a conclusion that the dynamic typography has an unique function.design methods,communications and acceptable method on the screen of digital media.