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Chinese Character Kinetic Typography And Font Dynamic Analysis

Posted on:2021-04-02Degree:MasterType:Thesis
Country:ChinaCandidate:W J HuangFull Text:PDF
GTID:2415330614960584Subject:Art and design
Abstract/Summary:PDF Full Text Request
Today's Chinese font design is facing a different situation from the past.With the advent of the digital and graphic era,the development of Chinese characters presents unlimited possibilities and diversity.Its professional dimension,application scope,cultural power,function and aesthetics Both have been put forward higher requirements,making the innovation of Chinese font design particularly important in the current global design context.The profound changes in digital technology have changed the media and methods of information transmission.Chinese characters are increasingly related to the times and technology.The involvement of dynamic technology has driven Chinese characters into new areas of development and given them intuitive time,Space,movement and other characteristics,this is not only a change in the way of font design,but also an extension of the dimension of Chinese charactersThis article uses cross-research method,case analysis method,comparative research method,inductive summary method and other methods to study this subject.Through the analysis of the development status of Chinese characters kinetic typography,it explores new research ideas and taps the inherent characteristics of Chinese characters.On the basis of previous research results,extend the understanding of the characteristics of Chinese characters kinetic typography,take into account the historical factors of Chinese characters,propose a methodology of font dynamic analysis,and use the evolutionary context of this methodology to guide the completion of design practice.Among the origin and the law,looking forward to the future of Chinese character design,and taking the practice of " Seven Types of Chinese Characters " as an example,the traditional Chinese characters and dynamic trends will cross the context of the times and cross the boundaries of the media for deeper integration.This article is divided into the following six chaptersThe first chapter is the research basis,focusing on analyzing the research background of the subject and the current status of research at home and abroad,using this as the basis for the research topic,summarizing the significance,content,and methods of the research,and clarifying the innovation of the subjectThe second chapter focuses on the relevant content of Chinese characters kinetic typography,extracts the space-time view and motion attributes of Chinese characters in the art of calligraphy,finds the correlation with the existence of dynamic vision,and expands the interpretation of the uniqueness of Chinese characters kinetic typography,and elaborates Significance of the subject in the present.The third chapter puts forward the research method of dynamic font design of Chinese characters,that is,the "font dynamic analysis" methodology,explains the inspiration and source of the proposal,focuses on analyzing the evolutionary context,rules and trends of its methodology,and makes the dynamics of "kinetic" and "dynamic" 'The two obfuscation concepts are distinguished and explained,and summarized to guide dynamic design practices.The fourth chapter discusses the reasons for choosing "Seven Types of Chinese Characters"as an example from two aspects:the motivation for choosing the topic and the reasons for choosing the topicThe fifth chapter is the design chapter,which is practiced under the support of the above theory.It is divided into three design parts:the re-design of the "Seven Types of Chinese Characters”,the "Seven Types of Chinese Characters”kinetic typography,and the "Seven Types of Chinese Characters visual presentation.The four design principles of nature,multi-dimensionality,continuity,and timeliness,explore new visual forms of Chinese characters under methodological logic,and present thinking about the futureThe sixth chapter summarizes the process and results of the entire research,and aims to use existing media and technology to intervene in the thinking about the relationship between Chinese characters and the times.
Keywords/Search Tags:Chinese characters design, Chinese characters kinetic typography, font dynamic analysis, seven types of Chinese characters
PDF Full Text Request
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