Research On Visual Image Design Based-on Hongshan Culture

The aim of this paper is to find, organize and research the history of the Hongshan culture, and to identify the unique characteristics of the visual image of the Hongshan culture. To explore methods and laws on its application to artistic creation by analyzing their modeling significance and aesthetic characteristics, in order to design out better works to represent the spiritual connotation of the Hongshan culture in later art creation.From the perspective of art and design, by studying the visual image of the Hongshan culture, the paper discusses on how to protect and publicize the Hongshan cultural heritage.By clarifying the relationship of the visual image of the Hongshan culture and forming clearly lineament; find out the starting point and joint surface between the Hongshan culture and regional cultural industries.Based on above idea, the whole discussion about the Hongshan culture is given in the first chapter. By pointing out the significance of visual image design based-on the Hongshan culture, and identifying the existing problems in visual image performance of the Hongshan culture, condensed out method and purpose of the visual image research based-on the Hongshan culture. The morphological characteristics of visual image works of the Hongshan culture is analyzed from jade, pottery, rock paintings and architecture four aspects in the second chapter. The application of the visual image design of the Hongshan culture is studied and the method to convert the Hongshan culture into visual communication design is discussed in the third chapter. Starting with research and development of the application of the visual image in the Hongshan culture, Lead the visual image of the Hongshan culture into art and design and summarize the application field of the visual image performance of the Hongshan culture and items of cultural creative industry in the fourth chapter. Pushing for the combination between Hongshan culture and art design, make it a kind of new energy to promote the development of cultural industries in Chifeng city. Focusing on protecting the diversity of culture as a whole, the visual image of the Hongshan culture is explored in the article, and the design elements are refined from it in order to research and discuss art design creation. Guiding artistic practice with theoretical study, give the advanced nature of the Hongshan culture once again demonstrated in artistic creation, and make art works processing more cultural content and humanism connotation, and form unique local characteristics in the style of art works, and guide the college art teaching by theoretical study about the Hongshan culture.