Song Dynasty Capital Business Management Strategy Research

Song Dynasty capital as the political and economic center, its flourishing degree of natural non He county, is the commercial prosperity of the typical representative of song dynasty. The Song Dynasty capital business strategy of management, can make us master the two capital of commercial development, which covers the connotation of culture interpretation. In addition, the business strategy of the capital business to the modern business also has draw lessons from a meaning.Song Dynasty capital to break the Tang has been a strict system of the City Square, and the operating time is not limited. The prosperity of the business and the fashion of business, so that all sectors of society to join the ranks of traders, and gradually formed a large business groups. From this point of view the two aspects of the commercial prosperity of the capital of the Song Dynasty has been far more than the previous generation. The prosperity of the commercial capital from operators to provide a good social environment, but also brought intense competition to their commercial activities.Forecast market trends and the combination of entertainment and business strategy, the Song capital used in the commercial marketing strategy. From which we can see considerable opportunities awareness, the commercial capital, timely analysis, forecasting market. Also noted the rise of the public sectors of the Song Dynasty, the commercial and business operations into the entertainment factor to attract more customers; to adapt to the social environment, the entertainment industry has gradually move closer to commercialization.Voice of advocacy, move Asahara mark, in-kind publicity, facade decoration and advertising printed several aspects Described referral of the Song Dynasty capital business. Therefore, Referral presented a variety of features. Song Dynasty capital from operators continue to improve the promotion and use of advertising printing of new referrals to meet customers’ psychological, to stimulate consumer demand. More importantly, the capital of merchants continue to explore for each referral approach, play to their maximum effectiveness.Song Dynasty capital from business at the same time continue to strengthen its hard power, soft power, the same is quite great importance. Of the capital from the commercial sector, establish a good business image and credit they are sought-after goal.