| In recent years, popular culture in the market economy under the effectof rapid rise,It’s reflected in all aspects of society.Literature is thecultural environment, from the creation of literature to the spread ofliterature, accept there are popular orientation.Especially in the modernmass media for the medium of the mode of transmission of penetration,caused the literature in order to adapt to the creator of the popularconsumption model had to change their attitude and creative writing.Best-selling author and screenwriter LiuLiu on the first in the network,the number is adapted from the novel by popular television dramas andpopular, her work no matter from the text writing or market spread,consumption all reflect the strong popular colour, can say the iscontemporary literary writers popular choice of the orientation of atypical representative of her success also reflected the broad marketprospect of popular literature. In this paper the for LiuLiu, from writing,writing characteristics and the dissemination way, accept thepsychological and other aspects of the interpretation of the popularliterature analysis of features, causes and way out. Now the popularity ofthe orientation of contemporary literature has become a trend to ignore. Inthe process of mass literature, presents a mixed trend, the positive aspectsof literature is more free and equal platform, the writer to mass groups, the mass approached the literature, literary popular literature works formore help for a broad audience, it would help to improve the generalpublic of the literary and artistic taste. But given to pursue popularorientation also appeared many problems and problems, literature in toomuch to cater to the tastes of the secular and also easy to lose their pursuitof art and aesthetic value. The author thinks that, literature popular targetis to realize refined fusion totally, the mature mass literature not onlyshould have the public need easy to understand, and want to keep thenature of literature itself and argument, or also lost in the essence of massliterature significance.The first part of this text from text analysis, and the in the novel,for example, she works from the popular material selection andinteresting narrative explain its popular features were writing, then drewthe orientation of popular literature writing characteristics, that is, thepopularization of the character image, sharp Angle, the complanationstory, civilian language, etc. The second part is to dig deeper into thecauses of the popular characteristic, from the spread of literary works andthe audience accept level analysis its popular orientation, keyinterpretation of mass media literature consumption system influence andeffect, among them with the for example demonstrates the current focuson network media and film and television media on the great influence onliterature, including the literary creation, literary dissemination and the penetration of literature acceptance many function, from positive andnegative analysis of the impact of the literature, and draw the conclusion:the mass media and the rise of popular literature phenomenon isindivisible, and face the popularity of the literature should have objectivedialogue, cool analysis attitude: whether the Internet or film, has becomethe core of the cultural form today, as a writer, it is writing for the people,and shouldn’t have to stay away from the public be shelved literature, butshould be in the right attitude is blended in among them, using the massmedia advantage literary creation and dissemination, keep the nature ofliterary works, ruled out of the vulgar, vulgar blindly, aesthetic value ofthe works of distortion, the connotation of the literature and spirit throughthe medium of convenient transfer to more audience, for the mass mediato fresh power, and guide mass positive aesthetic value. |