Evaluation And Development Study Of Great Site Tourism Resources In China

Great site, being the development witness of human society and culture, is theprecious wealth endowed by history. It’s very rich in China. According to statistics,there are500great sites in China, about a quarter of Chinese key culture relicprotection units, but most of which lie in or around the city, so it is a dilemma for citydevelopment. Further more, it is serious damaged by natural weathering and humanrobbing repeatedly. Great site tourism breaks this dilemma, and combines itsprotection and development together, leading to the beneficial cycle.Recent years, the authorities pay more attention to the great site protection anddevelopment, expanding international exchange, holding summit forum, compilingthe national list of very important great site and setting up several national relics parksduiring the “The11thand the12thFive years” period in China. Now there are150geatsites in the list. On the one hand, The local governments try their best to apply theWorld Cultural Heritage to improve the brand influence of great site,on the other hand,the related films and documentaries arouse people’s interesting for the culture andtruth. That means the time of great site tourism is coming. However, the theory andpractice research on great site is very limited in China. This paper summarizes therelated theory and development model and evaluate its tourism resources by AHP anddelphi method, means to lead the practise of great site tourism. The whole papercanbe divided into seven parts:The first part introduces the background and significance of great site tourism,then summarize its development and status quo according to the thesis home andabroad. The scecond part defines the related concept and research scope. The thirdpart is status quo of great site tourism in China, started with characteristics,andemphasises the problems during the tourism development. The fourth part give somebasic classification of great site from different angle,and then evaluate its tourismresources by AHP and delphi method, at last classifies the great site according to the result from the angle of factor, system and total score,which means to mark off thekind of great site that is unsuitable for tourism development. The fifth partsummarizes the tourism model of great site. The sixth part is case study, taking Yinruin as an example to verify the evaluation model,and then giving some suggestionsbased on the rusult. The last part draws the conclusion and finds out shortcomings.